Your clients are already buying video ads. Just not from you.
How many times has a client asked that, and you've had to say no? Or worse, "I know a guy," and handed the work to someone else?
That's a service line you're giving away, to people who already trust you, already pay you, and already run ads. No prospecting. No cold pitch. They asked.
The reason you said no is fulfillment. You don't edit, you don't want to hire an editor at $4,000 a month before the first invoice clears, and a $12-an-hour marketplace editor who has never seen a direct-response ad is a coin flip you don't want to explain to a client.
The kit removes that reason. The production is a solved problem with a known price and a known turnaround, named in the playbook. What's left is the part you already do: talk to the client, take the payment, send the brief.
| Add-on tier | What the client gets each month | Production cost to you | Gross margin |
|---|---|---|---|
| +$997 / mo | 4 new video ads + 4 variants of winners | $280 | $717 |
| +$1,997 / mo | 8 new video ads + 12 variants of winners | $640 | $1,357 |
Production costs are the partner's published pricing at the time of writing. Sell prices are common market positions, not promises. What you can charge depends on your clients, your positioning, and your sales ability.
Files arrive unbranded. Your name on the email, your face on the call. What to say if a client asks who produces them is covered, and it's the same thing every agency says.
Why video agencies die (fulfillment, never demand). The arbitrage between market rates and production cost. Why fatigue makes this a subscription business. The production partner, named, with pricing and terms. The 30-day roadmap. Three pricing tiers with real margin tables. The delivery SOP. The five mistakes that kill this model. Your first order.
Three copy-paste emails (for ad management clients, web/design clients, social clients), the 60-second verbal pitch for your next check-in, add-on pricing, the one-line answer to "who makes these?", and a three-touch follow-up.
Five templates: client intake form, production brief, delivery email, mid-month status update, winner report with the variant upsell line. Plus the rules of delivery that keep clients for years.
Starter, Growth, Scale as a client-facing menu you can paste into a proposal, the add-on version for existing retainers, and your side of the table with cost and margin per tier.
We're performance marketers who build direct-response video ads for affiliates, lead-gen operators, and agencies. 7,500+ ads delivered across ecommerce, lead gen, nutra, legal, Medicare, solar, and high-ticket offers.
We wrote this because every business that bolts this on becomes a long-term production customer. That's the whole relationship. It's why the playbook names us, shows current pricing, and has nothing to sell you at the end. You sell more, we produce more.
| Keep referring it out | Hire an editor | Marketplace freelancer | The Bolt-On Kit | |
|---|---|---|---|---|
| What it costs you | The client's video budget goes to someone else | $4,000 to $7,000 a month before the first invoice clears | $150 to $600 per ad, quality is a coin flip | $17 once, then $50 per ad, paid only after your client pays you |
| Time to first delivery | Never | Weeks of hiring | Depends who you get | 72 hours from the brief |
| Direct-response structure built in | Not your problem, not your revenue | Only if you hire for it | Rarely | Yes: hook, problem, mechanism, proof, offer, CTA |
| What you have to do | Say "I know a guy" | Manage a person | Manage a stranger, per project | Send one email from Kit 1, then forward a brief |
| Whose name is on the work | Theirs | Yours | Sometimes theirs | Yours. Unbranded files, every time |
Salary and freelancer figures are directional market observations, not quotes.
If any of your clients run paid ads, yes. The upsell script has a version for each of those situations. Video creative is the one thing an advertiser can't stop buying, and you're already in the room.
"Our production team. Everything's built on direct-response structure by people who've bought traffic themselves." True, and it's what every agency on earth says. You never volunteer a vendor name, the same way your accountant doesn't tell you which software they use.
Never promise performance. Promise volume, speed, and consistency, the three things you control 100% of the time. Results depend on their offer, their landing page, and their targeting. The kit covers exactly how to set that expectation on the first call.
No. Order one, order fifty, skip a month. You pay per order, after your client has paid you.
Because the kit is not our business. Production is. Everyone who bolts this on becomes someone who orders from us month after month. We'd rather you paid $17 and actually sent the email.
30 days, money back, no questions. Reply to your purchase receipt.
If the upsell script alone doesn't pay for this the first time you send it, reply to your receipt inside 30 days and you get the $17 back.